As a responsible and ethical puppy breeder, Facebook is a fantastic social media platform for connecting with potential new puppy owners. You can use Facebook to share puppy breeding updates and grow your business. But you might be wondering, is selling on Facebook ok? You might have seen people selling animals on Facebook and be wondering if you can sell animals on Facebook or if you can sell on Facebook Marketplace.
In this article, we look at what is allowed on Facebook, what the rules say, and how puppy breeders can utilize Facebook effectively without breaking any rules or risking having their page blocked.
Quite simply, it is vital as a puppy breeder that you realize that you can’t sell puppies on Facebook. According to Facebook’s Commerce Policies, animal sales on Facebook are not allowed, including live animals like puppies, kittens, birds, and reptiles. And it makes no difference if you are a licensed and responsible breeder; the rules are the same for everyone.
This policy applies across all of Facebook, including Facebook Marketplace, Facebook Buy and Sell Groups, Facebook Shops, and business pages using the Shop feature. This rule is in place to prevent animal trafficking, unethical breeders such as puppy mills, scams, irresponsible rehoming, and animal cruelty.
You might find this frustrating as a responsible, ethical breeder with a license, but Facebook’s rules are designed to protect animal welfare and keep sales within regulation. So you can’t post a Facebook post like Collie puppies for sale for $1,500 or list your puppies in Facebook Marketplace.
If you do this, these posts will likely be removed, and repeated violations could result in your account being restricted or blocked.
You can definitely still use Facebook to promote your dog breeding business. You just need to use it wisely. You can still use Facebook to share educational content, which will help demonstrate your expertise. You can share information about your breeding program, breed characteristics, puppy care tips, and how to socialize your puppies.
You can post pictures and details of new litters and their development. This strategy will help demonstrate that you are an ethical breeder. You can include images of the puppies growing up. Don’t include prices, contact for purchase information, or availability.
Avoid any language that suggests a direct sale. Don’t include pricing, availability, or contact-for-purchase information in the post itself. You can direct potential puppy buyers to your website or encourage them to sign up for your mailing list.
You can also connect with people through messaging on Messenger, build a following, and share stories and testimonials from previous buyers. It’s key to curate a positive reputation and visibility for your dog breeding business.
When sharing posts about your dog breeding business on Facebook, you should not be selling on Facebook, or you can have your posts removed and even your account closed. In particular, you should not:
Even if you are “rehoming” a dog or listing for a friend, Facebook may flag your content, and if your post is reported or caught by Facebook’s automated systems, it could be removed. Repeated offenses may lead to restrictions or bans.
When considering selling on the platform through Facebook ads, it is important that you consider that Facebook prohibits posts that promote the sale of animals, including dogs. Don’t directly reference puppy availability, prices, or sales in your ads or landing pages. However, you may still be able to run ads that promote:
Facebook groups are often used for animal sales and can be closed down by Facebook. Don’t be tempted to join a group and sell in it just because it has the title for sales. For example, if there were a Collie Puppies for Sale Florida Facebook group, it would likely be full of puppy scams and shut down. Your dog breeding business must maintain a professional and respectful reputation.
An alternative to joining Facebook selling groups is to join breed-specific groups and chat with other enthusiasts. You can also create your own private group to share updates with approved followers. Use Facebook to build a community, social proof, and trust with potential new puppy owners.
So, if you can’t do animal sales on Facebook, where can you sell your puppies and how? Here is a brief outline of some of the alternative options you have for puppy sales:
Although it is easy to sell on Facebook and reach buyers, Meta does not allow animal sales on Facebook or any associated e-commerce features. However, Facebook is great for sharing updates, educating potential buyers, directing them to your website, and encouraging them to sign up to your email list.
Facebook can also help you build a community and demonstrate your expertise and knowledge of puppy breeding. Use Facebook as a way to grow a following of your dog breeding business, develop a good reputation, and as a way to share news and pictures of your happy and healthy puppies!
23 October, 2025